Cider industry leaders this week urged Government officials to abandon the duty escalator on cider.
The duty escalator that currently still applies to cider, despite being removed for beer in the Budget in March, was the main subject under discussion on Tuesday at the bi-annual cider reception at the Houses of Parliament, jointly hosted by the Parliamentary Cider Group and National Association of Cider Makers (NACM).
Paul Bartlett, chairman of the NACM (pictured), said the long investment cycle of the cider industry meant support from the Government was vital. He added: “It’s not through good luck that cider has been the best performing drinks category – it is a result of an unstinting focus of products quality and the willingness of producers to invest in their businesses.
“It is the interest and support of Government officials that gives us the confidence to invest at the levels we do – and to ensure that the cider industry remains a very British success story.”
Ways to deliver long-term sustainability, the industry’s commitment to supporting local communities and export opportunities were also top of the agenda at the event, which was attended by a record number of officials, including Lords, MPs and ministers.
For more information, visit the NACM’s website – www.cideruk.com