Brewer and pub operator Charles Wells Ltd today (May 18) agreed terms to sell its brewery and brand sales interests to Marston’s PLC for a cash consideration of £55m, plus working capital adjustments.
The Charles Wells pubs in the UK and France, are not included in the sale.
Wells’ Bedford brewery site is the home of leading ale brands Bombardier, Courage, and McEwan’s and the sale also includes the UK distribution rights for Kirin Lager, Estrella Damm, Erdinger and Founders and the exclusive global license of the Young’s brand.
In addition, Cockburn & Campbell, the wine merchants, will also transfer. Charlie Wells and John Bull beers will remain part of Charles Wells Ltd. Employees at the brewery in production, national sales, and brands marketing will transfer to Marston’s.
Wells says that it will, in the next couple of years, invest in a small new, Bedford based brewery to supply beers to its pub customers in the UK and Europe, and brewing and supply agreements will be made with Marston’s for interim brewing and longer term exclusive pub distribution services. The Charles Wells pub estate will have the benefit of the wider beer and wine range available from Marston’s, the company said.
“The strategy of Charles Wells has been to develop specialty ale and lager brands and a high-quality pub estate which is either tenanted or managed according to location,”. said a spokesman. “Today’s announcement signals an exit from higher volume national sales in favour of a more local and smaller scale brewing future in Bedford. The key focus will become the expansion of the managed pub businesses in the UK and France through acquisition, alongside additional investment in the leased and tenanted estate.”
Justin Phillimore, CEO of Charles Wells Ltd, commented: “After a detailed review of our strategy we had decided to re-balance the company more towards retail investment and that meant finding a partner we could work with for the future. There are opportunities for both companies in this deal and we look forward to bringing them to life”
Ralph Findlay, CEO of Marston’s PLC, added: “Marston’s is absolutely committed to the future of brewing in Bedford. This agreement offers us opportunities to extend our trading area into new areas. The acquisition of the Charles Wells brewing business builds on Marston’s established brewing prowess and is a further step in our objective to develop the leading premium beer business in the UK market, something that Bedford’s Eagle Brewery will play an important part in.”