Caterforce breaks pound;200m in turnover for the first time

Caterforce turnover broke through the pound;200m barrier for the first time in 2011, as predicted in September when it announced sales were up 9.8% for the first half of the year.

The frozen category, which is the core of the Features > Business, increased by around 7% with total foodservice sales rising by 10.4%. Ambient expansion supplemented frozen with growth of more than 20%.

The six-member group announced ambitious growth plans at its first supplier conference, which was held in October, and Caterforce managing director Nick Redford said continued infrastructure investment, people investment and range competency for core customer groups, were at the heart of the group’s results.

He added: “Our results reflect the continued drive within the group to enhance collaborative working practices alongside strong individual member business strategies.

“It was pleasing that all members contributed positively to the group result and we are looking forward to a testing 2012, where we will continue to challenge ourselves to meet our targets. Sales trends were strongest in the final quarter, which bodes well for 2012, and we are working on a number of key strategic supplier partnerships for the coming year.”

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