Foodservice buying group Caterforce has joined the Federation of Wholesale Distributors as a full member, increasing the trade body’s representation of the food and drink distribution sector and reflecting its increased focus on foodservice issues.
Caterforce is one of the largest foodservice buying and marketing consortiums in the UK and its eight members have a combined turnover in excess of £400m. Caterforce’s members serve nearly 50,000 independent caterers and have a growing presence in the cost sector. Operating with a high degree of coherence and compliance, the group have been experiencing rapid sales growth, particularly in the ambient sector.
FWD chief executive James Bielby said: “We are absolutely delighted to welcome Caterforce into the FWD family. Adding such a prestigious group to the membership helps us to demonstrate that we speak for all food and drink wholesalers in our work in Westminster, and that this growing sector speaks with one voice when demanding a fair trading environment for our members and the businesses they support.”
“Foodservice is increasingly the focus of growth for wholesalers and the suppliers whose products they distribute, but it is also an area which faces several legislative challenges. By working together through FWD, our members ensure their views are represented in the planning and implementation of food legislation.”
Caterforce is the second new FWD member this year, after the Country Range Group joined in January. Caterforce MD Nick Redford (picturred) will join the FWD Council of Members.
Redford said: “I am delighted that the group are now part of such a strong industry body representing the wholesale sector. Changes in legislation are now upon us and the need for the sector to work together on industry solutions will become increasingly important. Caterforce is continuing to outpace its ambitious growth plans, so it is a natural progression that we join other key players to represent the needs of the wholesale industry, and in particular the delivered foodservice and independent sectors.”