Merrydown cider emphasises flavour with new look
Merrydown cider has launched a new look to emphasise its premium ingredients and drinking credentials.
Wolf Blass tries rugby campaign
Wolf Blass is investing more than £2m in its largest ever campaign launching this month and running throughout 2010.
CWF to distribute sparkling Italian
CWF, the Yorkshire-based importer, agent, producer, bottler and distributor of wines and alcoholic beverages has become the sole UK distributor of the Metodo Classico sparkling wine Berlucchi Cuvee.
Southern Comfort secures exclusive sponsorship of True Blood TV series
Bacardi Brown-Forman has announced a deal with digital TV channel FX for Southern Comfort to sponsor the TV series True Blood in its second season, premiering on the channel on February 26 at 10pm.
Carlsberg unveils competition for best team talk
Carlsberg is making a £30m investment in a campaign for the brand in the run-up to the World Cup.
Heineken offers drinkers a chance to win £1m during the World Cup
Heineken has announced plans for a tie-up with 'Who Wants to be a Millionaire?' across its five biggest brands during the World Cup.
Duo launched by Brown Brothers
Brown Brothers will be launching two new wines at 'World Class', the Australian wine trade tasting in February.
Smirnoff and Time Out team up to provide six-month iPhone service
Smirnoff has announced a six-month collaboration with Time Out to launch the Smirnoff & Time Out iPhone app.
Cornish Rattler ready to expand
Healey's Cyder Farm has announced a range of brand and PR plans for its Cornish Rattler Cyder. These include a new label for the bottles from February, the introduction of a new berry variety this spring, and a number of sponsorship initiatives, all underpinned by a PR programme.
Distribution deal for lychee liqueur
Cellar Trends, the specialist distributor of wines, Champagne, spirits and liqueurs, has been appointed to distribute Kwai Feh Lychee liqueur in the UK.
Diageo has key to unlock the potential of spirits sales
Diageo Great Britain is embarking on a £1.5m mission to unlock the potential of spirits sales through convenience stores, off-licences and independent retailers.
Roger Harris unveils a small idea for waste-conscious wine lovers
Roger Harris Wines and Paul Sapin SA are launching a wide selection of wines in convenient 50cl glass bottles under the banner of Wine for 2.
Amigos finds new wholesale friends
Tequila-flavoured beer Amigos has secured listings with Bestway and Batleys as it looks to gain a foothold in the wholesale sector.
First drinks' plan to drive whisky
First Drinks has come up with a whisky strategy for wholesalers and convenience stores following a three-year research programme.
Martini adds a bit of sparkle
Martini is aiming to strengthen its position within sparkling wines by giving its iconic Asti a facelift and adding two new variants to its line-up.
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Calendar
- 05 - 09 March, 2010
Today's Group Annual Conference - 21 - 24 March, 2010
Food and Drink Logistics Show - 19 - 21 April, 2010
Nisa-Today's/Costcutter National Exhibition - 05 - 06 May, 2010
Bestway Retailer Development Awards - Southern Seminar
