Echoing last month's article written by Martin Williams of Landmark on how listening to your customers is key, it is important to keep the end customer (the shopper in the independent store or the customers in the pub) in mind when devising your strategy for the wholesale channel.

This year Landmark Wholesale won him!'s 'Best Wholesale Group 2009' award. The award is based on the customer satisfaction ratings for speed of service, staff helpfulness, quality of fresh produce, ease of finding products and availability of products and promotions. A total of 6,000 cash and carry customers are quizzed by him! as part of the cash & carry retailer and caterer customer tracking programmes.