Capri-Sun offers “adventures in the fun” in new promo

Coca-Cola Enterprises Ltd (CCE) is launching a ‘Capri-Fun Adventures’ on-pack promotion  in April and May.

The promotion has been designed to increase the appeal of the brand with parents, by helping them keep their kids busy during summer and by giving their purses a break. The promotion launches on April 1 on all Capri-Sun 200ml 10-packs, including the No Added Sugar variants, and runs for eight weeks.

For a chance to win, consumers can submit their “Capri-Fun Adventures” batch code online to be entered into a daily prize draw, where one winner will be selected each day. Prizes include the chance to win adventure days at theme parks and activities like go karting, horse riding, and snowboarding for up to four people.

The promotion will be supported by the launch of a social media platform to share ideas to keep families busy during the summer, promoting an active lifestyle.

Caroline Cater, operational marketing director at CCE, said: “By directly engaging with busy families we aim to heighten the awareness of the promotional packs to consumers looking to fill their summer holidays with fun activities. This, and the availability of the promotion on the No Added Sugar variants, will help retailers offer choice to their customers.”

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