Foodservice and catering customers will be able to use the direct sales service, More Foodservice, to order cakes and desserts from the Chichester-based business for next-day delivery. The company is currently supplying clients via regional and national wholesalers.
A specialist in ambient and frozen cakes, More Food customers include independents, farm shops, Wyevale Garden Centres and Waitrose.
The launch of the wholesale service comes seven months after the business was rescued from administration in a pre-pack deal.
Established in 2003, More Food entered administration last September, and was immediately sold as part of a going concern to Sussex Bakes, part of the Cake Brands business.
The new website is planned to launch in the coming weeks to coincide with the Farm Shop & Deli show at Birmingham’s NEC from 16 to 18 April, where More Food cakes will be displayed alongside other Cake Brands products.