Cadbury gave a major boost to the first Walk Shop Day, with its entire sales force of more than 200 supporting the event in local stores on September 16.
The event was organised as part of the FWD’s My Shop is Your Shop campaign, and many retailers marked it with activities in their store.
Lesley Brown, a retailer from Barnstaple offered a prize for the customer who walked to the shop in the most unusual footwear, and Sylvia Winter of Creaton Post Office, Northampton, offered re-usable bags-for-life and a poster competition.
The campaign emphasised that consumers could make a positive impact on the environment by not using their cars, and could save money and avoid food waste by buying food locally as it was needed.
MSYS chairman Alan Toft said: “This is reflecting the pattern of National Independents’ Week. That started as one day in 2004, which we used as a pilot, and then evaluated what the learnings were. We will be employing the same strategy of evaluating the pilot with Walk Shop.”
Emphasising its ‘Purple goes green’ message, Cadbury’s field sales force all walked to two of their local stores and helped each out for half a day. It also ran a competition for retailers offering tickets to the FWD Annual Conference in 2010.