C2 belongs in Coors adverts

Coors Brewers is launching a new campaign for Carling C2, its 2% alcohol lager that was launched last year.

Working to the established Carling ‘Belong’ campaign the new TV advert shows a group of robots enjoying time away from data entry and manufacturing responsibilities and spending time with friends.

The pound;3m campaign launched on April 1 and is being supported by a national press campaign as well as an online presence.

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