David Milligan, head of buying and marketing wholesale, at Sugro
We have had a great year (especially with Walkers) and have started this year particularly well too. Sharing bags and multipacks are performing ahead of consumer shopping trends for us.
Value for money is paramount right now hence our success with big bags and multipacks. Good NPD is pretty hard to find and consumer offers can be something of a lottery in terms of potential success but PMPs are becoming more prominent with, for example, Walkers taking their standard crisps down to PMP 49p on an EDLP (every day low prices) basis we see this as a positive move.
Healthy eating remains an important factor but self treating and indulgence in moderation is more relevant right now.
Standard bags are a challenge however much of this shortfall is mitigated by multipacks in particular.
The “What’s This Flavour?” campaign has been well supported by Sugro.Practical joint business plans executed with passion and commitment.