ButtsOut offers a solution to cigarette litter

A new product is being launched to help the independent channel tackle the problem of cigarette litter.

ButtsOut, a pocket-size plastic box in which cigarette ends can be placed when no ashtray is present, has just been added to the Imperial Tobacco price list and is already available through Budgens and Londis stores at 99p.

Charlie Hamshaw-Thomas, principal of CSR solutions, which is driving distribution of ButtsOut, said that discarded cigarettes were one of the most prevalent types of litter in the UK and the problem had increased since the smoking ban was introduced.

He said the products could become a highly profitable line for wholesalers and retailers, and avoiding litter would help them achieve their corporate social responsibility objectives.

He explained: “Our objective is to change what adult smokers do with their litter and we’re delighted that Imperial Tobacco is helping to achieve our objective of making ButtsOut available everywhere cigarettes are sold.”

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