British Roast Dinner Week has announced a partnership with Trinity Mirror – which publishes titles including The Sunday Mirror, Daily Mirror and Daily Record – to get the nation celebrating British Roast Dinner Week (26 Sept – 2 Oct 2016) in pubs across the country.
Through a series of high profile articles published online and in print, Trinity Mirror and its titles around the UK will encourage readers to celebrate British Roast Dinner Week and champion their local by nominating it at www.voteforyourlocal.co.uk. This is the first time the competition has accepted consumer nominations, in addition to pubs nominating themselves.
Once the winner has been decided at the end of British Roast Dinner Week, national coverage in The Sunday Mirror will help to make the pub that wins the title famous.
Chris Brown, channel trade marketing manager for Unilever Food Solutions, said: “We Brits love our roasts. What’s more, they’re helping bolster another great British tradition – loving your local pub. That’s what British Roast Dinner Week and the Best British Roast Dinner competition are all about. By partnering with Trinity Mirror, we can make this year bigger and better than ever – maximising footfall for British pubs and helping our title winners become famous for their roasts.”
Now in its fifth year, the Best British Roast Dinner competition is part of British Roast Dinner Week. The campaign – sponsored by Colman’s and supported by Knorr – encourages pubs to serve the UK’s favourite pub meal every day of the week.
Before their roasts are put to the final test during British Roast Dinner Week by a team of mystery diners, regional winners will be announced for: South England; North England; Midlands; Wales; Scotland.
At the end of British Roast Dinner Week, one of the regional winners will be awarded the prestigious title of Best British Roast Dinner 2016 and win £10,000 of PR support. The other regional winners will each receive £2,500 of PR support.
British Roast Dinner Week 2016 runs from September 26 to October 2 and the competition is now open. To enter, all pubs have to do is fill in a short entry form explaining what makes their roast special at www.britishroastdinnerweek.co.uk before September 20.