The Marine Stewardship Council (MSC) and partner Brakes have announced the national roll-out of the Fish Kids project.
Fish Kids aims to educate about the risks of over-fishing and encourage school caterers and commercial restaurant chains to offer children sustainable fish bearing the MSC’s independent seafood eco-label. The scheme has been piloted at 350 primary schools in Surrey since November 2005, where pupils have been served more than 650,000 of Brakes sustainable fish fingers carrying the MSC eco-label in the last year.
Adam Swan, Brakes commercial manager (fish and seafood), commented: “Brakes has worked with the MSC for some time and was the first delivered wholesaler in foodservice to offer an MSC-certified product to its customers – we now have 11 products available.”
All 11 Brakes products carrying the MSC eco-label will meet the government’s new school nutritional requirements. Eileen Stenibock, Brakes’ head of health and nutrition, said: “Being able to provide products to schools that will not only meet nutritional requirements, but also help create greater awareness of the sustainability of fish stocks, is a great achievement and once more demonstrates our commitment to providing our customers with the best possible choice.”