Brakes opens a new innovation centre

Brakes has opened a fully-equipped innovation centre in Reading ‘to showcase products and greet customers’.

The new 100,000sq ft centre is described as ‘a collection of spaces where people can meet, taste and innovate’.

At its heart is a food market where visitors can see products from the Brakes range. The site also includes an innovation kitchen where a team of 13 chefs is on hand to help train, develop and support customers, providing access to ideas and solutions. There is audio-visual support and the use of six fully-equipped training bays.

“This new facility has been designed very much with our customers in mind,” said food marketing manager Becky Hover.

“Our team of chefs has been involved at every stage to ensure this facility works for us and them. It is a fantastic space where we can work together to help train, develop and support caterers and their food business through a more tailormade and relevant approach.”

More on this story in the December issue of Wholesale News – out next week.

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