Brakes is launching a nutritionally compliant grab and go cheese and tomato pizza concept, into schools across the UK early next year following success with it in Scotland.
Brakes developed the Pizzini in partnership with Cosmo’s Pizzas, an SME based in Bonnyrigg, Scotland, with input from South Lanarkshire and Glasgow City Councils.
Brakes says the Pizzini is designed to encourage pupils to eat in school instead of visiting local fast food outlets and has been a hit with both school children and caterers. It is now around 6,000 cases every month.
The Pizzini has a wholemeal base and is a healthier version of a classic pizza. It is quick and simple to prepare and serve and can be press-grilled or oven-cooked. The roll out wil also include a new cheese and ham variant.
Branded Pizzini takeaway bags and posters advertising the range are supplied free of charge to ensure the perfect serve and drive awareness of the product.
The partnership is an example of Brakes’ Joint Business Approach, which has been created to support Scottish Government’s efforts to promote local products and SMEs.
Although Brakes purchases in the region of £60m of produce from Scottish manufacturers, so far a limited amount of Scottish products are purchased by school authorities.
The new partnership aims to help to identify suitable suppliers and ensure that they are able to meet supply chain criteria, enabling them to sell to the public sector.
Wayne Tessier, Brakes’ business unit director for schools, said: “The Joint Business Approach ensures we can work closely with customers and local suppliers wherever possible to develop solutions that meet their needs and the Pizzini is the perfect example of what can be achieved. It’s a virtuous circle: the supplier is given a route to market for a product that meets the operational needs of caterers, the product helps to drive school meal uptake and encourages pupils to eat a healthier alternative to the fast food that they might be eating off-site. Caterers are happy, pupils are happy and so is our supply partner. We expect to see a similar level of success now the product has launched to the rest of the UK.”