Brakes becomes “first UK foodservice wholesaler” to introduce ASC-certified prawns as sustainability race heats up

Brakes has become the first foodservice supplier to introduce Aquaculture Stewardship Council (ASC) certified prawns in the UK.

The wholesaler says its ASC certified warm water prawns are “a natural complement to Brakes’ industry leading range of sustainably and responsibly sourced fish and seafood”. As a further extension of its commitment to protect the marine environment Brakes has also added three lines of ASC certified pangasius Basa to its product offering.

“We want to be seen as market leaders in the provision of sustainably and responsibly sourced fish and seafood, driving the foodservice market in the right direction, and the introduction of ASC certified products into our product range will help us to do this,” says Andrew Crawford, fish and seafood category manager for Brakes. “We are proud to offer the largest range of sustainable fish and seafood in the UK and we also work closely with our customers to help them meet their own commitments.

“We are gradually tailoring our range to fulfil our commitment and the new ASC certified shrimp and pangasius will help in this process. We have a long history of sustainable fish and seafood initiatives and accomplishments and looking at our farmed range is the next logical step. By choosing ASC certified species, we are supporting farms that protect the environment while offering their customers a responsible choice.”

Pubs, schools and other operators who source ASC-certified products from Brakes can apply for an ASC Chain of Custody Certification, which would allow them to use the ASC consumer-facing logo. The ASC logo recognises and rewards those who prioritise responsible aquaculture.

“Furthermore, the logo lets customers know that their meal originates from a responsible source and gives them confidence that their purchase makes a positive contribution to the health of our oceans, local ecosystems and workers’ rights,” adds Crawford.

In May 2015 Brakes became the first national wholesale foodservice wholesaler to sign the Sustainable Fish City pledge, committing to source fish and seafood only from demonstrably sustainable and responsible sources for its own brand, general sale range.

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