Brakes bats for Scots

Foodservice wholesaler Brakes is set to list 11 new Scottish products following an exclusive event to support Scottish suppliers and customers was held in partnership with Scotland Food amp; Drink.

The event, held in Edinburgh last month, was the first by Brakes in Scotland and is part of its commitment to work even more closely with suppliers and customers to better understand their needs and ensure a range of Scottish products are available for Scottish shoppers.

Potential new and existing Scottish suppliers presented products to Brakes’ procurement, category management and sales teams, while senior Brakes representatives also shared latest news and market insight in addition to an interactive session focused on working together to grow sales.

Brakes group chief executive, Ken McMeikan, a Scot from Stranraer, announced that the top 11 most popular products would be available to Scottish customers from October with the possibility of extending distribution at a later date.

The chosen products are: Quark Cheese from First Milk, a Free-from Cake Selection from Lazy Day Foods, Arran Cheese Board and Arran Ice Cream from Taste of Arran, Pie Shells and Cases from Sword, Seaweed Water Biscuits from Stag Bakeries, Gluten-free Bread from McGhee’s Just: Gluten Free Bakery Range, Pizza from Eat Balanced, Vegetarian Haggis from Macsween, Pizza Wrap from Cosmo and Prepared Vegetables from Stirfresh.

McMeikan said of the event: “Everything we do at Brakes is geared towards helping businesses that serve food to thrive and we are absolutely committed to supporting our Scottish customers by bringing them the very best products. In order to do this we need to promote great working relationships with everyone in the supply chain – we can then source the best and most innovative products. This event, which is just a small part of the exciting plans we have for Scotland, emphasised the depth of quality products that Scottish producers are developing and we’re delighted to be able to make eleven of them available to our customers.”

And Stephanie Pritchard, Scotland Food amp; Drink access to markets manager, said the activity was part of the Access to Markets programme, to identify and develop commercial opportunities for Scottish food and drink businesses, contributing to the growth of the industry’s value to £16.5bn by 2017.

Meanwhile, Brakes has been named as the Marine Stewardship Council (MSC) Fish Supplier of the Year 2014 as part of the organisation’s celebrations for World Oceans Day on June 8. This is the first year that the awards have taken place in the UK, with Brakes beating competition from the rest of the foodservice industry to take the supplier award for its commitment to sourcing MSC certified products and promoting sustainable choices to its customers.

Brakes was the first foodservice company in the UK to offer an MSC approved product in 2003 and now boasts the largest range of any foodservice company in the UK, stocking more than 100 MSC certified products.

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