Bouquets boost Nisa-Today’s sales

Nisa-Today’s has reported a surge in members sales on its ‘New Seasons’ range of fresh cut flowers and plants – 40,000 New Seasons flowers and 18,000 New Seasons bedding plants were sold in a three-week period.

Since working with a new flower supplier, Nisa-Today’s said its New Seasons range had gone from strength to strength.

The range features a variety of flower bouquets, including traditional country garden rose bouquets, and plants, retailing from 99p to £9.99.

Recently ‘100% free’ bouquets were promoted. Each bouquet featured 12 stems for the price of six – £2.99 – and 36,000 of them were sold during the promotion.

The range is also soon to be extended, with the introduction of ‘Buyers Choice’ bouquets, made up of a mixture of contemporary flowers, retailing from £1.99 to £3.99.

Nisachill trading controller Andrew Hirst commented: “The New Seasons range offers real competition against the multiples and enables retailers to offer an excellent value for money range of flowers.”

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