Boost Drinks has signed up to Alchemy WholeView, a data reporting and analysis tool, which will enable Boost to comprehensively track sales out performance within wholesale.
Boost – which is sold exclusively through the wholesale channel – is the first supplier to sign up to the solution, which is a complementary addition to Alchemy, the wholesaler data-mining system from The Whole Sale Company.
Managing Director of the UK’s second-best-selling [IRI 52 weeks to 3rd January 2016] energy drink’s owner, Simon Gray, said: “As ‘Champion of the Independents’, we have placed great emphasis on having good quality data that is truly reflective of the independent retail channel we serve. We felt that it was the right time to make a step change in how our staff can access the sales out data that we purchase.”
The software is accessible via PCs, Macs, mobiles and tablets, and does not require software to be installed or hardware to be purchased. Field-based teams can access reports on the move and share them during meetings without having to download them beforehand.
Boost has made a significant, long-term investment in sales out data and has been working with The Whole Sale Company for the last five years to leverage the information buried in sales out data to maximum effect.
Tanya Pepin, The Whole Sale Co, said, “Our goal for year one with Boost was about getting everyone using top line data to achieve a common understanding of the key opportunities and threats. Acting on the insight to really maximise the opportunities we highlighted took time – but Boost were determined and persistent. By the end of year two, data had contributed to putting the business in a strong growth position and by year three onwards, it was all about sustaining it.”
This week, Boost is celebrating its 15th year and continues to invest significantly into data insights. “Now with Alchemy WholeView we can generate user-friendly reports that are instantly accessible by our team and our wholesale partners, helping everyone to take a data-driven approach.”