Blakemore Fine Foods, a division of wholesaler AF Blakemore & Sons, has announced the launch of a new online ordering system to, the company says, “simplify and improve” its service to customers.
The company said the new site lets customers view and order from the entire Blakemore Fine Foods “Best of British” food and drink range, with more than 3,500 product lines.
Blakemore Fine Foods commercial director Caoire Blakemore commented: “Our new online ordering platform will considerably simplify the ordering process for our customers, offering them quick and easy access to our full range of fine foods 24 hours a day, seven days a week.
“The new system will benefit our producers too, raising the profile of their products and making them more visible and accessible to customers.”
Blakemore Fine Foods also introduced changes to its distribution service in July, reducing delivery lead times by 24 hours so that retailers can now order from Blakemore Fine Foods’ chilled, ambient and frozen ranges on a day-one-for-day-three basis.
Ms Blakemore added: “Reducing our delivery lead time has taken months of careful planning and consultation, but we are confident that this initiative will greatly improve our service for customers as they will be able to predict their order requirements far more accurately and Blakemore Fine Foods will be able to respond much faster to their requirements.
“Both the new online ordering system and reduced delivery lead times will help improve efficiencies, better serve customers and producers and enable us to carry on growing our business.”
To help support these new changes and the growth of the business, Blakemore Fine Foods has recently recruited new administrative sales support, a customer service and telesales manager and a business development manager to help grow sales with the business’s independent accounts.
Blakemore Fine Foods, which grew sales by 12% from its 2013/14 financial year to 2014/15 year, now supplies 3,500 “Best of British” product lines from more than 240 producers across the UK.