Booker’s Premier fascia passes the 3,300 store mark

Premier, the  symbol group, is Booker Wholesale, announced yesterday (August 23) that it had reached the grand total of over 3,300 stores in the UK, which includes the recruitment of 330 new members into the group during the last financial year.

This follows the relaunch of Premier in February under a strategy to help retailers “sell more and make more” with new sales opportunities through food to go, kids zone, bigger packs, non-foods and “feed the family.”

Booker also took the opportunity to refresh the fascia and imagery to be more contemporary and to “reflect what is demanded from a modern convenience store”.

“It is Premier’s job to help retailers make more profits as they are facing a whole raft of new legislation that all impacts their bottom line profits and I’m pleased with the progress we have made,” said Martin Swadling, director of Premier. “We have taken the learnings from our trial store in Sheffield and rolled them out across the estate with over 100 now currently reflecting this. We are proud to be serving our 3,300 members and even more delighted that we have over 330 new independent retailers who have recognised that Premier will really help them drive their business forward.”

Manvir Singh, of Premier Chahal Convenience, Barton, Cheshire (pictured above with Booker’s Swadling and customers), who was the 3,300th store said: “I’m delighted to be the 3,300 Premier store! I have joined from another symbol group as I believe Premier
offers me and my business new and better ways of selling more and making more profits. The promotional package is second to none, own-label products deliver fantastic quality and I have the added support of my local Booker branch, as well as deliveries.”

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