Booker targeting students with Back to College deals

Booker has launched a Back to College promotion which aims to help independent retailers attract more sales from the student community.

This is the first time Booker has focused on back to college and the deals are available until October 1. The deals are designed to appeal to students who are returning to colleges and universities and want convenient low-priced food and drink. The prices have been lowered on products such as Pot Noodles, Valencia wine and Pasta ‘n’ Sauce.

Steve Fox, sales director of retail at Booker, said: “Booker believes the returning student population present a massive opportunity for retailers to increase their sales. There are some great savings in branch on products that students will buy, such as Foster’s price-marked at pound;3.59, VK Vodka and Uncle Ben’s Express rice.”

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