Booker helps caterers to boost St George’s Day

Booker is helping pubs, restaurants and caterers get the most out of St. George’s Day (Tues April 23) with special menus, a meal deal option and free downloadable menus for customers to print off and use.

This year St. George’s day falls on a Tuesday, which Booker says presents “an ideal opportunity to increase footfall”.  The wholesaler has costed two menu options such as “Any 2 Courses for £5″ or a “special board menu of roast beef dinner and sticky toffee pudding amp; custard for £8″ and it says both options, provide caterers with a 56% gross profit.  Everything, including hints and tips and free menu templates (as well as completed ones) are available free of charge at

“Our customers have told us events like these really help them to increase footfall,” said Stuart Hyslop, sales director – catering.  “By simply serving 100 covers throughout the day, pubs can make up to £370 clear profit. As well as using the special menus, customers could do a quiz  or fancy dress competition to create more interest.  All of the information that our customers need is on our website and I would encourage them to get behind St. George’s Day and see how they can boost their sales and profits.”


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