Cadbury Trebor Bassett is linking with Booker for an exclusive promotion celebrating the centenary of Cadbury Dairy Milk, which will offer customers and staff the chance to win prizes.
To mark the century, Booker will run a month-long series of promotions, called Purple Daze. The plans include bespoke activity, in-store displays and demonstrations.
In an extension of the centenary’s Happiness Factory theme, Booker customers and staff will be given an exclusive chance to win their ‘Happiness Dream’.
By describing their ‘Happiness Dream’ one individual will win a dream come true in a free prize draw, with a 100 TV/DVD players available to the runners up.
A similar activity will take place in the Booker support centre – the first promotion of its kind at this location.
To stimulate sales further and create theatre inside branches, demonstrations featuring Cadbury Dairy Milk will take place at 60 of Booker’s top sites. Additionally, the colleagues responsible for the best display will also win a TV/DVD unit.
Cadbury Trebor Bassett is offering an additional incentive to every Booker employee in the UK. In the Booker region with the highest sales, each member of staff will receive a pair of cinema tickets.
“Booker is committed to helping customers succeed with innovative promotions,” said Booker marketing director Mark Collier. “We are delighted Cadbury Trebor Bassett is supporting Booker and our independent customers. We are confident this significant investment will prove extremely popular with both colleagues and customers.”
Mike Tipping, head of customer relations for Cadbury Trebor Bassett, said: “The centenary of Cadbury Dairy Milk is a key point in the brand’s history and we are delighted that the whole of the Booker organisation is joining the celebrations in such a major way.”