Euro Shopper, Booker’s own-brand, is being advertised nationally for the first time.
The advert will be in the April 28 edition of The Sun, and will feature a basket of 11 Euro Shopper products totalling £5 at retail.
The strapline on the advert is “Available at your local Premier store and all good local independent retailers” and it include a voucher for shoppers to claim a free can of Euro Shopper Energy Drink.
“This is a great way for us to raise awareness of Euro Shopper and gives shoppers a reason to visit independent stores,” said Steve Fox, sales director – retail.
“Euro Shopper is now a £100m brand at retail and as it’s exclusively available for independents, it is a real opportunity to increase their sales and profits. I would encourage all retailers to stock Euro Shopper so they are not missing out and delight their shoppers with a free can of energy drink.”