Booker has extended its Butcher’s Market range of fresh meat with the launch of Pork Loin Spare Ribs in a barbecue glaze. The new product offers a price to shoppers of pound;3.50 while still delivering profits to retailers of over 28%.
As with the entire Butcher’s Market range, which now consists of nine fresh meats, the new product is pre-packed and price-marked.
Booker is encouraging retailers to buy the products little and often to maximise availability and minimise wastage.
Steve Fox, director of retail and Premier development, said: “Stocking fresh meat will drive more footfall into stores, and also increases sales and profits.”