Booker adds to fresh meat

Booker has extended its Butcher’s Market range of fresh meat with the launch of Pork Loin Spare Ribs in a barbecue glaze. The new product offers a price to shoppers of pound;3.50 while still delivering profits to retailers of over 28%.

As with the entire Butcher’s Market range, which now consists of nine fresh meats, the new product is pre-packed and price-marked.

Booker is encouraging retailers to buy the products little and often to maximise availability and minimise wastage.

Steve Fox, director of retail and Premier development, said: “Stocking fresh meat will drive more footfall into stores, and also increases sales and profits.”

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