Booker has launched five new products into its Euro Shopper brand. The new products, four soft drinks and a washing-up liquid, have been selected to help independent retailers sell more by offering value at low prices for shoppers, while also enabling them to further improve their profits.
Steve Fox, director of retail and Premier development, said: “We are confident these products will prove as popular as the rest of the Euro Shopper range. One of the key reasons for Euro Shopper’s success is the quality of the products and these new launches are no different; they offer great value for shoppers, which is even more important during the current economic climate. The Euro Shopper brand will grow sales and profits for our customers.”
He added that more than 20,000 retailers purchase Euro Shopper products every week.
The new products are: Isotonic Sport Orange drink; Lemonade; Sparkling Glucose drink; Sparkling Glucose Orange drink; and concentrated Washing-up liquid.