Blueprint scheme comes to an end

The FWD has made the decision to bring its Blueprint scheme to a close in order to focus on new projects.

Set up in 1994, the FWD’s Take Home Blueprint offered guidelines to merchandising of alcohol specifically for independents to maximise sales opportunities.

James Bielby, chief executive of the FWD said: “Thousands of retailers have benefited from Blueprint advice on range and merchandising. The FWD is rightly proud of what it has achieved through the scheme.

“However, the face of independent retail has changed hugely and most of our members now operate their own schemes on a range of categories in their various clubs and symbol groups. In many ways, the Blueprint has reached a natural conclusion.”

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