Blueprint operations manager Paul walks tall

Paul Adshead has been appointed to the Take Home Blueprint scheme as national operations manager. In his role, Paul will be responsible for the field sales team who are located nationwide and provide assistance to the independent retailers requiring practical hands-on help implementing the Blueprint makeovers.

Paul will also be looking to develop further links with wholesalers. By visiting depots across the country, the Blueprint team plans to drive nominations through educating depot staff on the benefits of the Blueprint scheme and talking to retailers on the depot floor.

“Since joining the Take Home Blueprint I am incredibly aware that we need to promote the scheme at all levels, to increase retailer awareness of the important profit benefits that the Blueprint can deliver to their off licence sales.

“Forging strong relationships at wholesaler level is key as this is one of the first points of call for retailers seeking advice, so it’s a priority for me to visit the depots and work with depot managers and their staff,” explains Adshead.

Prior to joining the Blueprint team, Adshead was at the John Lewis Partnership as warehouse partner, and was experienced in a depot environment dealing with orders, customer service and satisfaction. For the past month, he has been shadowing scheme director Ross Shelley learning how the Blueprint works at all levels, from store implementation, to attending supplier and wholesaler meetings.

Adshead says he is acutely aware of the importance of supporting the local independent shop and how the Blueprint can contribute to the development of the sector. “The village where I live is a good example of my concerns. I feel very strongly about supporting local shops as they are often a lifeline for people who can’t make it to the large out-of-town superstores or who need a product immediately.

“Independent retailers, sole traders or family businesses where the owners live over the shop are the focal point of the community,” Paul adds. “It’s sad to see shops that have been boarded up due to the pressure that the out-of-town or larger chain stores put on the smaller communities. Therefore through the Blueprint scheme I want to promote good retailing practice up and down the country.”

You will not miss Paul. He is 6ft 7ins tall and is already known to Blueprint colleagues as the Gentle Giant. His warm personality and leadership skills have been welcomed by IMA, the Manchester agency which is contracted to FWD to implement the Blueprint in the marketplace.

l Contact Paul on 0161 440 2770.

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