Blueprint is impartial not sole brand

Why is the Take Home Blueprint so successful for suppliers, wholesalers and retailers, and most importantly, consumers?
Alan Toft, Blueprint chairman, believes there is a fundamental reason for its success since launch in 1994. The Blueprint is the industry standard preferred by wholesalers great and small, he says.

“This basic reason is the fact that it is an impartial educational concept guiding the independent retailer into correct product selection and display,” he told ProWholesaler.

This is in stark contrast, he adds, to the planograms that are produced by sole companies and leapfrog over the wholesale mechanism, so diluting the interdependence of the wholesaler and retailer.

“The Blueprint system means that we are not reverting to the bad old days where suppliers could have direct input into the retailer with planograms designed purely on the basis of promoting their won brand’s sales rather than the overall prosperity of the independent retailer’s Features > Business,” says Toft.

“The advice confidently given to retailers is consumer-based. That is why the Blueprint remains the only activity of its kind which gives the retailer a copper-bottomed guarantee that his sales will increase,” he adds.

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