Blueprint boosts wholesale link

United Wholesale, in Scotland, is one of many wholesalers to step up involvement in the FWD Take Home Blueprint scheme, in order to bring the Blueprint’s industry-best advice to independent retailers.

United prefers the impartial educational Blueprint guidance which has proved as a sales booster since 1994.
Athif Sarwar, managing director of United Wholesale, invited Take Home Blueprint scheme director Ross Shelley to head office in Glasgow to discuss ways in which the two could work together to benefit United and its retailers.

United Wholesale, part of Nisa-Today’s, has a retail estate ‘Day-to-Days’ in which 34 retailers have been identified to benefit from a Blueprint makeover. Working closely with United’s retailer development team, headed up by William McHardy, a programme has been drawn up to roll out the Blueprint to all these stores in January.

“Careful planning ensures that each retailer will have a dedicated Blueprint merchandiser to demonstrate how the scheme boosts the whole store not just the off licence,” explains Shelley. Similar activity is also being drawn up with several other wholesalers including Costco, Dhamecha and Turner Wrights.
Shelley concludes: “It is encouraging to see wholesalers showing preference for the impartial objective Take Home Blueprint and to take such a pro-active stance. There is no other guidance in the market with proved sales increases for wholesalers and retailers.”

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