Blueheath strengthens ties with Key Lekkerland

Blueheath and Key Lekkerland have announced that Blueheath’s Wrexham-based CTM operation will be joining the Key Lekkerland buying group in April 2007.
They also announced that new Blueheath CEO Mark Aylwin is to join the board of Key Lekkerland with immediate effect.
Blueheath’s association with Key Lekkerland began in November 2005 when it bought Key Lekkerland member AC Ward in Thurrock, Essex.
The move left Blueheath with membership of four buying groups. It was originally a member of Landmark Wholesale, the acqusition of CTM brought with it membership of Sugro and Today’s, and AC Ward’s Key Lekkerland membership made it four.
At the beginning of this year, however, it said it would resign from Landmark and make Today’s its primary buying group, although CTM and AC Ward would retain secondary membership of Sugro and Key Lekkerland respectively.
“By becoming a full member of Key, we can simplify our brand offering to our customers as well as our relationship with suppliers,” said Aylwin.
He told ProWholesaler Blueheath would be maintaining its link with Nisa-Today’s, and it would continue to provide a valuable range of services such as own label, but CTM’s membership of Sugro would end in April.
Blueheath also plans to further develop the KeyStore fascia across the group and the priority is to increase the number of KeyStores in London and the south east.

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