Blueheath goes it alone with vehicles

Blueheath has taken delivery of the first of its own liveried vehicles as part of an ongoing transformation process.

Blueheath has ended the relationship with all of its third-party transport operators and set up its own delivery network operating out of its site at Thurrock. All the deliveries are now from its own fleet of 40 vehicles which are in the process of being fitted out in the Blueheath livery. The company has no agency drivers, having recruited its own drivers to man the vehicles.

Mark Aylwin, CEO of Blueheath, said: “It is my belief that to deliver the very best in customer service, you have to own the relationship between the drivers and your customers. Our drivers are a key link in the relationship with our customers; they ensure we deliver on our customer service promise and can deal with any queries at the point of delivery.”

He added that the retailers reaction to the change has been good, with the drivers able to help with problems that would previously have been dealt with through a customer service phone call.

“There have been less damages and claims since the change and it provides Blueheath with more flexibility,” he said.

Blueheath has announced that AC Ward, the company it bought in November 2005, will be renamed Blueheath.

Aylwin said they now had a single pricing structure across Blueheath and the company wanted to use its stronger brand identity.

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