Online delivered wholesaler Blueheath has relaunched its drop shipment scheme under the title Bluedrop, and now claims it can provide almost all a retailer’s needs.
Chief operating officer Lynne Watts said drop shipments had been massively expanded since she joined the company six months ago.
“When I arrived we basically had 3663 for frozen and Kerry for chilled and that was it,” she said. “We have now added a wide range including bread, cake, milk, tights, flowers and greeting cards, and for our large number of forecourt customers we also have important additions such as a car-care range and maps. We can now offer our customers almost everything they could need.”
Watts said Blueheath had used its buying power and its efficient order processing capability to negotiate favourable terms from suppliers.
“It will be cheaper for our customers to buy from us than to buy direct from the supplier. We estimate an overall average saving of about 7%,” she said.
Blueheath’s customers would also benefit because they would only have to make a single payment, she added.
“Previously they might have been dealing with 10 suppliers in addition to Blueheath, and that would have involved 10 separate payments, and all the bank charges that would incur. With Bluedrop we consolidate all the bills so they only have to make one payment.”