Blueheath boosts link with Key Lekkerland

Recently appointed Blueheath CEO Mark Aylwin says he wants to move his company away from out-sourced logistics.

The original business model for the company envisaged all of its logistics being carried out by third parties, but when it purchased AC Ward last year, the deal included a fleet of lorries.

Aylwin said: “The relationship between the driver and customer is key. The customer may see a rep only every few weeks but they see the driver with every delivery.

“The driver is the face of the business and can feedback very quickly. I want to build on that.”

Aylwin was speaking to ProWholesaler after it was announced that he had joined the board of Key Lekkerland, and that Blueheath’s Wrexham-based CTM operation would be joining the Key Lekkerland buying group next April.

Blueheath’s association with Key Lekkerland began in November 2005 when it bought Key Lekkerland member AC Ward.

Aylwin said Blueheath would be maintaining its link with Nisa-Today’s, and it would continue to provide a valuable range of services such as own label, but CTM’s membership of Sugro would end in April.

Aylwin explained: “By becoming a full member of Key, we can simplify our brand offering to our customers as well as our relationship with suppliers.”

Blueheath also plans to further develop the KeyStore fascia across the group and the priority is to increase the number of KeyStores in London and the south east.

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