Blakemore Wholesale targets new retailers in Lifestyle Express growth drive

Blakemore Wholesale is looking to significantly grow its Lifestyle Express estate with in- depot Retail Club areas to promote the brand and its offering.

The displays, which launched in 11 Blakemore depots in January, aim to attract new members to the Lifestyle Express estate as well as strengthening the participation of current members.

Each club area is branded with Lifestyle Express store fascia and feature examples of promotional posters and displays as well as TV screens playing customer testimonials, supplier incentives, Retailer of the Year adverts and planogram information.

Blakemore Wholesale stores group director, Nick Rose said: “We’ve taken a great deal of feedback from our retailers and learnings from our BA depots to role this initiative out to 11 of our sites. Early feedback from customers has been excellent and we’re thrilled to convey these mock Lifestyle Express stores in our depots. We’ve had a number of requests from retailers already who are keen to see how they can transfer their stores to Lifestyle.

The participating depots include: Gateshead, Middlesbrough, Killingworth, Grimsby, Barnsley, Birmingham, Walsall, Wolverhampton, Newport, Swansea and Cardiff.

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