In a effort to grow and develop its stores group, Blakemore Wholesale is re-launching its symbol group package Lifestyle Express.
The new promotional Lifestyle Express package has been developed with independent retailers in mind, says Blakemore, and aims to help retailers grow sales, drive footfall and get new products to market faster.
Changes include the introduction of small and large store formats, improved store point-of-sale material, and a new promotional schedule.
Blakemore Wholesale Stores Group director Nick Rose said: “Helping independent retailers grow and thrive is paramount to our symbol group package. First and foremost, store fascias and point of sale must grab the attention of the consumer, and our new and improved package does just that.”
The promotional programme will run three weekly, which will keep offers fresh, and consumers will now see great in-store offers changing more frequently, which in turn will drive sales and footfall. Coupled with new posters and shelf talkers, this will help stores display their deals clearly and help customers find the best deal on offer.
Blakemore Wholesale’s dedicated business development managers will also be on hand to offer advice and support through regular store visits. They will focus on working in partnership with retailers with a view to growing and developing their business.
In addition, Blakemore Wholesale has launched a new and improved drop shipment service offering access to over 200 suppliers, a new and improved online ordering website at www.blakemorewholesale.net, downloadable point of sale, planograms and downloadable promotional leaflets.