Blakemore Wholesale has opened its first premium format store in the North-East of England under the fascia Bmorelocal… bringing the total number of stores to four.
The 700 sq ft store, located in the village of Annitsford, Northumberland, officially opened last week.
Bmorelocal… retailers have access to a full symbol group package including chilled, frozen, EPOS, food to go and drop shipments. In return, retailer’s sign up to a committed spend loyalty, taking tier 1 allocations and guaranteed promotional execution.
The former independent newsagent located in the village of Annitsford offers the full Bmorelocal… symbol group package together with ATM, Pay Point and Lottery. The store also features brand new chillers stocking fresh food, soft drinks, wine and beer.
Store owner Gary Bajwa (pictured above, centre) has been a convenience retailer for 15 years and also owns a Lifestyle Express store in Ashington, Northumberland.
He commented: “When I decided to open another store I wanted something new and fresh, but felt the regular symbol fascia’s were becoming a bit stale. When I saw the new Bmorelocal… concept I knew this was what I was looking for, that it would give me a point of difference from other local convenience stores and give my business the support and partnership I expect and need from my wholesaler.
“Significant investment has been made in the store and I look forward to providing a great service to the local community, offering excellent value, range and promotions, giving an overall great shopping experience.”
As part of Blakemore Wholesale’s commitment to making a significant, positive contribution to the communities it serves, the company’s charitable trust; the Blakemore Foundation has pledged to award each Bmorelocal… store £200 to donate to a charity of their choice. John has chosen to award his donation to North East Hearts with Goals.
Blakemore Wholesale stores director Nick Rose said: “We are extremely proud to have launched four Bmorelocal… stores across the country in just under six months. The new fascia has been very well received by retailers and customers and we have a number of exciting new stores in the pipeline over the next few months.”