Blakemore Wholesale Distribution has won a contract to supply confectionery to supply car parts, cycling and camping retailer Halfords.
On September 1 the company will begin distributing Wrigley confectionery lines to Halfords’ 430 sites across the UK and Ireland.
Blakemore Wholesale Distribution has worked in partnership with Wrigley to develop the opportunity, which is expected to generate sales worth an estimated £0.5 million per annum.
Blakemore Wholesale Distribution Sales Director Tony Bromwich commented: “We believe that the new business is testament to our ability to offer a fantastic range of products and flexible, bespoke customer solutions.
“We are developing a successful model that will help us win more business supplying impulse categories to non-food retailers in the future.”
Blakemore Wholesale Distribution’s portfolio of trade partnerships also includes leading retailers such as Primark, WHSmith, Staples, Wickes and Hobbycraft and the division already services national contracts for high-profile accounts such as BP and Roadchef.