Blakemore Wholesale Distribution has announced a new two-year contract to supply 320 BP forecourt sites across the UK.
The contract renewal follows a successful six year relationship between the family-owned wholesaler and the biggest motorway and road forecourt brand in the UK.
This new partnership will see the wholesaler distribute branded food and drink products to the BP regional distribution centre in Lutterworth, which will in turn service 320 forecourt sites, including 250 M&S Simply Food outlets.
Blakemore Wholesale Distribution sales director Raj Krishan said: “We have developed a successful partnership with BP and I am delighted that we have been able to negotiate an even stronger working relationship between our two organisations.
“Over the past six years we have been able to demonstrate a high level of professionalism in supporting BP and have been able to create a valued, collaborative approach to business.”
Krishan pointed to the importance of the wider AF Blakemore Group in securing the new contract and that the business will utilise the scale, infrastructure and expertise of the Blakemore Logistics, Trade Partners and Retail divisions in providing a comprehensive service to BP.
He added: “We are committed to working closely with our colleagues across the Blakemore infrastructure, to provide bespoke delivered wholesale solutions in a way that our larger competitors are often unable to match.”
Blakemore Wholesale Distribution already services national contracts for a number of high-profile accounts such as Roadchef, Wickes, Primark and the House of Lords.