Blakemore unveils UK-wide brand identity

AF Blakemore has a consistent brand identity across all its divisions, designed to reinforce “a more professional and consistent Blakemore brand”, according to the company.

Head of corporate affairs, Paul Cowley said: “Since 2007 there has been a gradual move towards developing consistent logos across the group and it was decided that a central approach was required to ensure that a clear set of corporate logos and guidelines were produced.

“Our aim with this process was not to introduce a wide scale rebrand of AF Blakemore but identify existing consistencies in design, font and colours to build upon what we already have,” he said, adding: “During a period of growth and expansion across the company, it is important that we demonstrate a clear professional message to our colleagues, customers and trade partners whilst recognising the growing sense of partnership across the group.”

While the new logos have now been officially launched, the process of rebranding will take place over the coming months on a phased basis.

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