Blakemore Wholesale’s Walsall Cash amp; Carry depot has teamed up with A.F. Blakemore’s speciality food distribution network to showcase some of the finest local producers in the West Midlands region.
More than 25 local suppliers supported by A.F. Blakemore’s Heart Distribution operation swapped a day in the kitchen for a very unique trade day at the depot last week.
Working in partnership, regional producers laid on a fantastic day of exceptional offers and top quality food displays at the Blakemore cash amp; carry. Each local supplier set up a stall offering free samples and tastings of their unique produce, and the cash amp; carry laid on extra one-day deals on many of their top-branded products.
The Walsall depot manager, Andy Dennis, commented: “This was the first time that Blakemore Wholesale hosted an event like this.
“The occasion provided a great opportunity for us to showcase local products that are different from those found in major supermarkets. These kind of products can really help local community retailers to stand out from the competition.”
Dennis said that whilst the company’s main focus is supporting independent retailers, Blakemore Wholesale is also keen to support small producers at the other end of the supply chain.
Blakemore Wholesale’s Marketing and Admin Manager Ellie Jack added: “With consumer demand for local food on the rise and mounting pressure on companies to consider the environmental and social impact of their food supply chain, it’s important that businesses support local producers. Wholesale and retail distributors traditionally cater for large operations and suit larger suppliers, so small producers really need our backing.”