Blakemore Retail, part of the AF Blakemore group and operator of 295 SPAR stores around the UK, has signed two new long-term supply contracts with fuel brand JET.
The two sites are Blakemore Buckley in Flintshire and Blakemore Newark in Nottinghamshire, bringing the company’s forecourt portfolio to 15 sites.
Blakemore Retail has opted to dual-brand the sites, taking advantage of the collaboration between JET and SPAR UK, which was introduced last year as part of JET’s wider retail support programme. The sites have already been fully re-imaged with SPAR and JET branding throughout the forecourt.
David Garside, area manager at Blakemore Retail, said: “We see this as a great opportunity to test the water with a convenience brand we’re already familiar with – and a new fuel supplier. We want to determine the value of the SPAR brand on the forecourt on sites which are heavily convenience led, but also have the backing of a trusted fuel brand. JET is a reputable fuel supplier, offering strong security of supply and refinery product at both these sites, which was also a key factor in our decision.”
Graham Clout, group dealer manager at JET, added: “The fact that Blakemore decided to dual brand both sites is testament to the benefits our partnership with SPAR offers. We recognise how important it is for forecourts to have a strong convenience offering and, through our partnership with SPAR, we’re helping to turn JET forecourts into convenience destinations and attract new customers.”