Winemaker Reh Kendermann is launching a major marketing campaign for its famous Black Tower brand which runs from now until the end of the summer.
The campaign is based around the theme of “Wow! It’s Black Tower” and includes advertising, sampling and social media; it aims to get consumers to drop their preconceptions and try the brand. Ads will also appear in print and on buses and bus stops in major urban centres. There will also be competitions, and support for Black Tower stockists in the brand’s heartland in the North West of England.