Birchall adds to food product range

Birchall Foodservice has extended the range available to its customers with the addition of 750 new food products at the beginning of this month.

The delivered wholesaler has enhanced its chilled product range following the recent acquisition of Wrexham-based Willow Fresh Foods.

The acquisition has allowed the Lancashire-based foodservice company direct access to new chilled food suppliers including Calder Foods, Village Bakery, Purity Drinks and local dairies.

Sandwich fillings, speciality breads, juices, compound salads, meat products and cakes are among the new products being offered.

Keith Horner, sales and buying director for Birchall Foodservice, said: “The acquisition of Willow Fresh Foods has allowed us to massively expand our dairy and chilled range and secure specialist sources of supply and expertise.

“This means that both Birchall Foodservice and Willow Fresh Foods customers gain access to what is now one of the most comprehensive, next-day delivery, multi-temperature range of foods for caterers available in the north of England and Wales.

“All product ranges, including non-food, are delivered on one vehicle therefore helping to reduce the carbon footprint.”

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