Bestway is to launch one of its biggest ‘Best-in-Best For Less’ promotions, offering consumers up to 100% extra product free on a range of popular lines.
The promotion, which will only continue while stocks last, will be featured in national newspaper advertising, and will be available through all 49 depots in the Bestway group.
All independent customers will be invited to in-store product tastings as well as receiving a free point of sale kit comprising an A3 theme poster, A4 product posters, shelf barkers and leaflets to distribute to their customers.
The promotion will feature 22 Best-in products, including orange juice, a variety of canned meats and vegetables, tomato ketchup, and naan breads, with 100% extra free on lines such as kitchen foil and chick peas, and will offer retailers margins of up to 49%.
Bestway group marketing manager Geoff Monk said: “Bestway is committed to working in partnership with our retailers to compete with the major multiples.
“We ran a similar ‘Best-For-Less’ campaign earlier in the year and it was a major sell out for everyone; we saw an increase in sales of around 200%.
“It has the stamp of success about it – everyone is getting the best for less and giving the consumer what they want.”