Bidvest Foodservice launches “Create Summer” campaign

This week Bidvest Foodservice unveiled its seasonal summer range to the hospitality trade.

The range has a wide selection of new items from both the Bidvest  own brand portfolio and popular branded items.

The wholesaler says the Create Summer range was developed using market research and insights as a base, and covers everything “from light breakfast options, fresh meats for BBQs and refreshing summer drinks, to snack items, delicious desserts, outdoor cooking equipment, crockery and glassware”; the company says wants to offer “an easy-to-shop solution – that is available both online and in printed brochures – for those looking for convenience and variety.”

Among the highlights are the Bidvest Foodservice Farmstead brand of over 300 fresh meat products available, all sourced for quality, consistency and value.

Gail Bridgeman, Bidvest campaign and activation manager, comments: “Summertime is all about social meal occasions, whether that’s outdoor eating, afternoon tea, buffets, or sharing a dessert whilst enjoying summer events such as bank holidays, sporting events, or the Queen’s birthday, there are a number of different options for operators to consider.

“Summer brings a great opportunity to extend to an all-day dining menu, from breakfast items – which can be made using the recently re-launched Farmstead bacon range – to sharing boards, on-the-go quick bites and snacks, all tailored to meet consumer demand and their specific dietary needs. With more consumers choosing vegetarian meals as part of a lifestyle choice, it is essential summer menus also cater for this demand. Within the Create Summer range we have included everything from Quorn sausage patties, to spicy bean burgers, vegetarian chicken strips and sausage rolls, making it easy for operators to add a wide selection of meat-free options to their offering.

“To end the meal on a high, we’ve also ensured that the sweet selection is as vast as the savoury. This includes handmade French patisserie style desserts, such as our new coffee and chocolate delice or raspberry and almond tart.

“We are also pleased to introduce  new desserts to the Premium Selection range and to celebrate the unveiling of Create Summer, we are offering  customers competitive discounts across the range up until May 27, 2016″

We’ll have more on Bidvest and Create Summer in the April issue of Wholesale News – a foodservice special.

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