Bidvest Foodservice is changing its name. From April 3, 2017, it will trade under the new name of Bidfood.
The change, according to the wholesaler, follows the separation of the global Bidvest Foodservice businesses from the Bidvest Group, when it listed independently on the Johannesburg Stock Exchange in May last year. Bidvest Foodservice businesses around the world, have all changed their name to Bidfood reflect this.
Chief executive Andrew Selley (pictured) said in choosing the new name it was important to retain a link to the company’s heritage as well as to reflect what was at the very heart of the business.
“It’s no secret that as our business has evolved over the years, so too has our name,” said Selley, adding: “When we made the move from Bidvest 3663 to Bidvest Foodservice, we also launched a new mission, vision and employee values, all centring on service excellence and offering the best customer experience in the market. Although our name is changing, these principles and our wider business priorities remain firmly in our focus, and I believe this is a stronger brand for us and for our Bidfood businesses globally.”
He added that the group was “fully committed” to investing in our local depots, teams and services.
From April the new name and logo will be introduced in phases across the business including our corporate website, fleet livery, and depot signage.