Bidvest 3663, has created an interactive online tool to help customers quickly and easily make the right choice when buying bakery products.
The new ‘From the Bakery’ comprehensive guide follows in-depth research into customers’ buying habits across the bakery category. It revealed that bakery tends to be a difficult category for customers to purchase from, as products span a wide range of eating occasions, times of day and cooking and preparation requirements.
The guide, on the 3663 website offers detailed product information on more than 375 bakery products, including a range of food-to-go and pastries products
Each product listing includes an image and icons to show the cooking method, whether the product is Craft Guild of Chefs endorsed and whether it meets a special dietary need such as gluten free, providing a quick reference for customers. Dedicated gluten free pages repeat suitable products to help customers choose gluten free products their menu, especially in light of the new Food Information Regulations coming in December. Gluten free products include tempting brownie or raspberry and almond slice and multigrain wraps and crusty white rolls.
Gemma Young, product marketing manager at Bidvest 3663 commented: “Bakery is a key category for any foodservice provider as it touches all eating occasions throughout the day. We pride ourselves on our vast range, offering a number of options to suit different customer needs and price points. The brochure includes a ‘something special’ section for each bakery sub-category, highlighting products that will help customers offer something different on their menus.